Home » Tag Archives: advertising (page 2)

Tag Archives: advertising

Client Servicing

– Gyaan by an Client Servicing Divya Nailwal Age 26, Account Group Manager TBWA, Mumbai My name is Divya Nailwal. I’m 26 years old. Currently working in TBWA India Pvt Ltd as Account Group Manager. Currently I am handling brands like Nivea, Samsonite, PGI and Etihad Airlines. A BA (Hons) English Graduate from Delhi University, I started my career with ...

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Media Planning

Presenting a game u play with numbers:\r\n\r\nBehind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations.\r\n\r\nBut then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with satellite television, ...

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The Truth About Copy and Dogs All that they never told you about copywriting but you should know nevertheless Okay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that “something” is “copywriting”. Now, before I ...

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Art Direction

– Gyaan by an Art Director Sanover Srivastav Age 27, Art Director, GreyWorldWide, Mumbai. What is art in advertising? Conceptually, art in advertising is to make a beautiful painting on a given canvas, with a pre-assigned palette that encourages the viewers to empty their pockets. What are the skills needed to be in art? – Sense of aesthetics…conventional or warped… ...

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Why Advertising?

– Rashmi Bansal tells you what to expect, if you join the industry. Advertising is all around us. And it’s a career option that fascinates many, and for diverse reasons. The most common one being, I’m the kind who is ‘full of ideas’ and every time I switch on the telly I feel, “Hey, I can make better ads than ...

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