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One Step Ahead

SIMC Pune organises Footprints 2008,a media seminar

In the midst of festivities and exam fever, the Symbiosis Institute of Media and Communication organized Footprints 2008 on November 7,2008 in association with Friday Box Office and K Entertainment at the Symbiosis Vishwabhavan.

It was a day of learning, fun and interaction with a host of star speakers such as Chetan Bhagat and Phil Smith. The event in its 10th year kicked off a series of nationwide seminars to be conducted in 20 other Indian cities and Dubai. “Footprints this year has seen a lot of firsts. The most number of cities covered, introduction of the Young Achiever’s Award, three different sessions including Citizen Journalism and a Social Communication Exhibition in every city. Our Media Trainees are carrying forward a heritage for ten years since 1999,” noted Director SIMC, Ujjwal Chowdhury.

The day started with a panel discussion on emerging trends in brand communication with some big names in the industry like Nandita Khaire from Cygnus and Vishal Nagdev from Event FAQs.The pattern of brand communication has changed tremendously,said Shrirang Godbole. A lot of stress was laid on the convergence of media and how technology can be effectively used for campaigns.

Associate Editor Mid-day, Mr Chandran Iyer introduced the second session on citizen journalism speaking on the development of journalism in India. The discussion yielded interesting opinions, and Chetan Bhagat said,Politics requires change in established values. The youth must advocate for this change.Reuters South Asia editorial head, Phil Smith’s comparison of citizen journalism in India and the west gave the audience a holistic view of the latest trends in participatory journalism.

The final session for the day on film making of the future was introduced by Mr Narayan Shi. He is the Director of the multiple award winning The Freedom Song and spoke of his experience while making the short animation movie.Chetan Sharma said of animation,The potential of animation and its aspects need to be explored. You need to be passionate and ready to take risks and just follow your heart to make a good movie.Prominent film maker Ramesh Meer was of the opinion that technical expertise and equipment is not as important as a good concept for a movie.

Footprints is the educational Corporate Social Responsibility activity of SIMC, conducted every year across the nation in November-December, to bridge the gap between students and the media industry. What sets it apart is that it is conceptualized and managed entirely by the media trainees of SIMC.

Tresha Guha

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