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Everything you need to know about BMM

Does BMM figure in scheme of things after HSC? Aaishwari Chouhan digs deep to give you all the dope on the course.

BMM or Bachelor of Mass Media is a three-year degree course offered by colleges affiliated to Mumbai University. The course is spread over 6 semesters, with the option to specialize in Advertising or Journalism in the final year. During the second year students are required to take up internship. Group debate, seminars, and field visits are an integral aspect of the course.


A candidate, for being eligible for admission to the B.M.M. degree course shall have passed XII std. Examination conducted by the Maharashtra State Board of Higher Secondary Education or any examination recognized as equivalent thereto at one and the same sitting and should have secured not less than 50% marks. You need to be hard working, enthusiastic and ready to slog through nights while meeting project deadlines. If you are laid-back, this is definitely not the right choice.

College Selection?
You should give a lot of weightage to the experience and the reputation of the college. Look out for colleges with a good outside faculty. A number of reputed guest lecturers, workshops, field visits, and projects given out to the students are necessary. Consider the college’s influence in the media world as well as the quality of the crowd. Speak to the students currently doing their BMM about the reputation of the colleges, and jot down the best colleges on the basis of their opinions.
Some of the best BMM colleges in Mumbai are KC, St. Xavier’s, National, and Jai Hind. Wilson, SIES, Rizvi, Sophia’s and St. Andrews are also good choices.


As media is a practical subject, an internship during college days is the only way to get exposed to the real world. Some colleges provide placements for the compulsory internship in the second year of the course.Else, you are on your own to find one. It is advisable to apply two months before the vacations begin, but if you have some contacts then you can rest back till the vacations actually arrive. Students can look out for internship in the various media houses, namely advertising agencies, production houses, newspapers/ magazines and even radio stations. While doing your internship, you also get a chance to establish a rapport with senior professionals which could help you get a job after graduation. Although the stipend they pay you won’t really fill up your pockets, it still is a worthwhile experience.

What After BMM?
The placement scenario after BMM is uncertain. It is best to start working when you step into your final year. After having chosen your specialization, it is important to ascertain what exactly you want to do within that field. For those who want to pursue Copywriting , a portfolio is necessary to even get an interview with the leading ad agencies. For the ones who want to pursue journalism, making a collection of your written pieces on varied topics is important. For the ones who have plans to opt for filmmaking, even if you can’t major in it, concentrate on your cinema projects as well the contemporary issues documentary. These will all hold in good stead while looking for work after college.

Although a post graduation in this field isn’t really essential, a PG can sometimes offer better opportunities. At the same time, some work experience before going for a PG will serve you in good stead. The work-ex provides a better insight into your area of interest. A post graduation degree from the following institutes is considered to add value:

Jamia Millia Islamia, New Delhi
Asian College of Journalism, Chennai
Indian Institute of Mass Communication, New Delhi
Indian Institute of Journalism and News Media, Bangalore
St. Xavier’s Institute of Communication, Mumbai
Sophia Polytech, Mumbai

Symbiosis Institute of Mass Communication, Pune offers PG is journalism as well as advertising. MICA at Ahmedabad is also recommended for those who wish to pursue a career in media planning or account management.

Look up JAM’s BMM Special and articles related to mass media 

Is the BMM good enough to get you a Job?

BMM: A golden ticket to the media industry?

Everything you need to know about BMM

Unofficial-prospectus-archives – Asian College of Journalism, Chennai

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