Paragana is the annual business festival of NMIMS, Mumbai’s premier business school has the theme “Ignited Minds – Catalyst for Change”. They will host seminars, events and competitions and a grand Pro-nite.
Not Just Marketing, the marketing cell at NMIMS, Mumbai is hosting the event – Last Marketer Standing as part of the three day business fest from 14 to 17 November. The cash prize last year was INR 1 lakh.
NMIMS has been ranked among the Top B-Schools. The marketing cell of NMIMS conducts events pertaining to marketing, brands, and consumer behaviour among other disciplines. Case studies on potential product launches and past marketing failures are pursued to give important insights.
Last Marketer Standing 2013, Nov 14-17 comprises 8 rounds to test 20 shortlisted teams on varied concepts of marketing. Popularly called ‘Kotler vs Roadies’, LMS grills these teams for 37 hours with eliminations taking place after each round until ‘the last marketer wins’.
Last year, 200 teams registered out of which Parthiv Shah of IIT Bombay (SJMSOM) emerged as the final winner of whooping Rs.1 lakh cash prize.