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Careers

Enviable profiles to Bajajites at Placements 07

Corporate World offers enviable profiles and millions in salaries to Bajajites at Placements ’07 “You will become as small as your controlling desire; as great as your dominant aspiration” With more than two offers per student, job locations across the globe, sectors ranging from Consulting to Investment Banking and, FMCG to Real Estate and IT, a stellar Final Placement season ...

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VGSOM Placements 2007, IIT Kharagpur

Industry bigwigs have continually shown faith in the managerial talent nurtured at the Vinod Gupta School of Management, IIT Kharagpur. The placement statistics for the batch of 2005-07 from VGSOM display a reaffirmation of this faith. Notwithstanding an increase in batch-size from 85 to 120 students, the average salary vaulted by 20% touching 8.78 lakhs per annum. As many as ...

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Media Planning

Presenting a game u play with numbers:\r\n\r\nBehind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations.\r\n\r\nBut then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with satellite television, ...

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A Dummies Guide to CA

Yogesh K Sharma talks about the highs and lows of studying for the CA course. In the end, the big bucks you earn, more than compensates the sweat you put in during the course… Din mein chain nahi, Raat mein neend nahi, Jee na lage kahi, Ae khuda kya yeh pyaar ka jaal hai? Khuda ne kaha, “Yeh pyaar ka ...

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Theatrical outbreak leaves SPJIMR gasping!

Hundreds of b-school students pushed and shoved their way over the small metal ladder leading to the rear entry of the SPJIMR auditorium. They entered, they willed their eyes to quickly adjust to the dim light, they found empty seats and scrambled over, placing their arms over the adjoining ones to reserve them for their friends. Many of them were ...

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IIMK-IIMB Sports meet held in Kozhikode

Bangalored in Kozhikode 20th and 21th January 2007 IIM Bangalore retained the overall championship, even as IIM Kozhikode notched up 5 points to come a close second in the annual IIMK-IIMB sports meet held in Kozhikode this weekend. The two-day sports extravaganza “Sangram 2007”, saw IIM Bangalore win 8 sports events out of the total 13 events organized. Now in ...

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Copywriting

The Truth About Copy and Dogs All that they never told you about copywriting but you should know nevertheless Okay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that “something” is “copywriting”. Now, before I ...

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Art Direction

– Gyaan by an Art Director Sanover Srivastav Age 27, Art Director, GreyWorldWide, Mumbai. What is art in advertising? Conceptually, art in advertising is to make a beautiful painting on a given canvas, with a pre-assigned palette that encourages the viewers to empty their pockets. What are the skills needed to be in art? – Sense of aesthetics…conventional or warped… ...

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Why Advertising?

– Rashmi Bansal tells you what to expect, if you join the industry. Advertising is all around us. And it’s a career option that fascinates many, and for diverse reasons. The most common one being, I’m the kind who is ‘full of ideas’ and every time I switch on the telly I feel, “Hey, I can make better ads than ...

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Students Ki Jaan!

Vakil. The name inspires terror in students. Terror…and reverence. Students (or ‘khopdis‘ as he calls them) dare not move a muscle while in class. Those caught playing the fool are decimated to shreds, or thrown out of class. Sometimes, both. Once he starts asking questions, in no time at all, half the clueless class is standing, eyes downcast. He continues ...

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