XLRI, the premier private B School in India is all set to host the 35th MAXI Fair, one of the biggest and most respected marketing events in the B-school circuit on the 19th and 20th January, 2014. The event has already been officially inaugurated at the XLRI Campus in Jamshedpur. The heads of prominent entertainment and media companies delivered a talk on “The Marketing of Entertainment”.
The 2-day marketing extravaganza, conducted by the Marketing Association of XLRI (MAXI) attracts an audience of over 5000 people every year. This year, the event is has been launched at an all-India level. With fun activities like paintball, zorbing, video games, for the youth, merry go round, games, mickey mouse, fancy dress competition for the children and handicrafts and exotic delicacies to cater to all palates, the MAXI Fair 2014 truly promises a memorable experience.
This would be followed in the evenings by performances by the Runner Up at The Great Indian Laughter Challenge, Mr. Ahsaan Qureshi.
This would enable students from B-schools all across the country to battle it out for the chance to take up Live Research Projects from the likes of HUL, ITC and Airtel.
XLRI MAXI Fair pioneered the concept of Disguised Market Research and has been commended by the likes of Philip Kotler and Theodore Levitt. In addition to having an enviable client base comprising of corporate giants like HUL, P&G, ITC, GSK, Nestle, Cadbury, Coca-Cola, and PepsiCo, MAXI Fair now boasts of an ISO 9001-2000 certification as well.
XLRI MAXI Fair also known as the Jamshedpur Mela is a much awaited occasion in the Steel City, Jamshedpur.
The Research Design phase which precedes the actual event has already begun and the event is all set to surpass the previous versions with its scale, grandeur and success.
The Marketing Association of XLRI, or MAXI as it fondly known, is the oldest committee on campus. Started over thirty years ago, MAXI’s mandate is simple – popularise the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that
Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation – be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes –
India’s first seminar on the applications of Behavioural Research in Marketing.
Over the last few decades, XLRI has striven to contribute its best to the professional growth and management of innumerable institutions that serve the public, especially organized industry, labour, service agencies engaged in rural development, education, health and other public systems.
For Further Details, Contact: Rahul Bajaj: +91- 8084029696, Avishek Ray: +91- 9546187926