Home » Tag Archives: Career (page 3)

Tag Archives: Career

BMM Fundas

Go for if you’re turned on by Advertising and Journalism, say Veena Almad & Hans Lewis Don’t want to continue mundane graduate courses like BSc, BA and Commerce? Think you have creative juices flowing in your blood?? Then BMM (Bachelor in Mass Media) could be just the course for you. This is a 3 year graduation course where all the ...

Read More »

Space Selling

Space the final frontier … not really in space selling terms. For the uninitiated, ‘space’ does not refer to an individuals land or freedom of existence. The space we are talking about is the space available and intended for advertising in different media. The advertising media available are print (newspapers and mags), electronic (TV- implies channels and radio), and outdoor ...

Read More »

Account Executive

One fine day in the life of an account executive – Chatty Girija Advertising, the word itself sounds glamorous, happening and hep. On the surface it seems so, when ads are seen splashed on various media vehicles and at the awards function nite. For the inside stuff, check it out yourself in the next few seconds. An advertising agency comprises ...

Read More »

Copywriting

The Truth About Copy and Dogs\r\nAll that they never told you about copywriting but you should know nevertheless\r\n\r\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \”something\” is \”copywriting\”.\r\n\r\nNow, before I get down to ...

Read More »

Copywriting

The Truth About Copy and Dogs\\r\\nAll that they never told you about copywriting but you should know nevertheless\\r\\n\\r\\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \\\”something\\\” is \\\”copywriting\\\”.\\r\\n\\r\\nNow, before I get down to ...

Read More »

Media Planning

Presenting a game u play with numbers: Behind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations. But then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with ...

Read More »

Direct Marketing

The nitty gritty of marketing – Kaushal Karkhanis & Sonia Nazareth No 9 to 5 grind. No commuting. With as little an investment as Rs. 2000 – Rs. 3000 and some glib salesmanship, you can assure yourself of a healthy income. Some of the biggies claim they earn as much as 2-3 lakh a month!! Excited? Check out the wonderful ...

Read More »

There is no such place as far away

Hi guys! Let me introduce you to Jigyasu Vinayak. Pardon me Captain Jigyasu Vinayak. The name suddenly sounds so much more powerful. He’s lucky that his parents didn’t name him Shyamlal. I know of a pilot who’s called that. But even his name sounds better with Captain as a prefix. So Jigyasu, popularly referred as Jigs or Jiggy is co-pilot ...

Read More »

Client Servicing

– Gyaan by an Client Servicing Divya Nailwal Age 26, Account Group Manager TBWA, Mumbai My name is Divya Nailwal. I’m 26 years old. Currently working in TBWA India Pvt Ltd as Account Group Manager. Currently I am handling brands like Nivea, Samsonite, PGI and Etihad Airlines. A BA (Hons) English Graduate from Delhi University, I started my career with ...

Read More »

Media Planning

Presenting a game u play with numbers:\r\n\r\nBehind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations.\r\n\r\nBut then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with satellite television, ...

Read More »