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Tag Archives: advertising

Snapchat: Why it is a kick-ass strategy for your brand!

When Snapchat made an entry into the market, we weren’t really sure what we thought of it. A pretty cool concept, but we wondered whether it would be adopted by a large number of people. And hey, what is a messaging app if not almost every person is on it! Right? \ Snapchat is a photo messaging application where users ...

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Top 5 Reasons to do BMM

1)      Marks se No Marks Tak: Your marks will not be a reflection of what you know, your creativity, passion and talent are what will make you stand out. So if mugging answers has always driven you crazy and learning by doing is your style, BMM it is. 2)      Self-Awareness: In six semesters, you will learn a lot, not in ...

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I Do, I Don’t – the four year itch.

should_i_quit_my job

Right when my final year placement was going on, I happened to figure out what I really want to be in life. Looked like the past 20 year I was studying all different subjects for the fun of it. So, when half the population in engineering campus was all working hard to get placed in a company – there I ...

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BMM Fundas

Go for if you’re turned on by Advertising and Journalism, say Veena Almad & Hans Lewis Don’t want to continue mundane graduate courses like BSc, BA and Commerce? Think you have creative juices flowing in your blood?? Then BMM (Bachelor in Mass Media) could be just the course for you. This is a 3 year graduation course where all the ...

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Space Selling

Space the final frontier … not really in space selling terms. For the uninitiated, ‘space’ does not refer to an individuals land or freedom of existence. The space we are talking about is the space available and intended for advertising in different media. The advertising media available are print (newspapers and mags), electronic (TV- implies channels and radio), and outdoor ...

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Account Executive

One fine day in the life of an account executive – Chatty Girija Advertising, the word itself sounds glamorous, happening and hep. On the surface it seems so, when ads are seen splashed on various media vehicles and at the awards function nite. For the inside stuff, check it out yourself in the next few seconds. An advertising agency comprises ...

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Copywriting

The Truth About Copy and Dogs\r\nAll that they never told you about copywriting but you should know nevertheless\r\n\r\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \”something\” is \”copywriting\”.\r\n\r\nNow, before I get down to ...

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Copywriting

The Truth About Copy and Dogs\\r\\nAll that they never told you about copywriting but you should know nevertheless\\r\\n\\r\\nOkay, if you have come this far, then I would find it safe to assume that something about the headline interested you enough to make you want to read further. And I really hope, that \\\”something\\\” is \\\”copywriting\\\”.\\r\\n\\r\\nNow, before I get down to ...

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Media Planning

Presenting a game u play with numbers: Behind the scenes, Until 10 years ago, the media department in an advertising agency was considered to be a boring back room service with no sub departments for buying, selling and operations. But then in those days the media vehicles were also restricted to general publications and Doordarshan. Then came the 1990s with ...

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Direct Marketing

The nitty gritty of marketing – Kaushal Karkhanis & Sonia Nazareth No 9 to 5 grind. No commuting. With as little an investment as Rs. 2000 – Rs. 3000 and some glib salesmanship, you can assure yourself of a healthy income. Some of the biggies claim they earn as much as 2-3 lakh a month!! Excited? Check out the wonderful ...

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