Love is pure! It is boundless. It knows neither rich nor poor. It does not discriminate fair from dark skinned. It makes you feel free; free from the shackles of any sort of guilt. Such is the power of true love!
Well love can make you fall for a short, skinny man as much as for a tall, well-built girl.
Trust me; I had never given so much of a thought to it until I saw the brand Anouk’s ad ‘The Visit’.
Just like any other attempt to create a ‘viral’ ad, this too spread rampantly via various social media platforms. And at the end of five days, the head count of visitors on YouTube was booming at 1.6 million, along with praises for the outstanding work.
Advertisers are always looking for unique, unresolved issues from our daily lives. They build up magic around them, creating beautiful messages to promote their products. Today, while Anouk is garnering the clicks and the much sought-after recognition in the market through its ‘Bold is Beautiful’ campaign, encompassing an episode from the lives of lesbians, there rises a compelling question, that needs our attention!
What has made India’s first lesbian ad create such a storm when, just a few months back, most of us had turned our deaf ears to this issue? Is it the flowy, colourful kurtis of the featured girls or the mesmerizing background score of the ad? Or is it because we want to go out for another rally, protesting against this idea?
As hard as these questions are hitting you now, you’ll be hit harder by the answers.
My teacher had once said that human beings are born to love. Nothing can give us more happiness and peace than loving someone and being loved by others. The emotion captured by this ad as it beautiful, something that is as pure, comforting and almost normal as that between a guy and a girl. And above all these, what is captivating is the spirit in their relationship; they eventually go out and proclaim their love to the world.
Hatred is not innate in us. It is created by the society in which we live. It makes us go against our nature, eventually turning us feeble from within. Months ago, when this section of our society needed our support, most of us being unsure about the stance to take, turned our backs to them. It is a love we that we accept, but yet it is so foreign to our character?
Deep down in our hearts we are all moved to see how the lesbian couple in the ad cherish their relationship. Day-by-day increase in the viewership of the ad is proving this. Through our clicks support the gays and lesbians in our society.
But are we buying Myntra’s fashion brands? How well is the ad selling products from Anouk? Do their clothes still make you feel good? Bold and beautiful? Do you worry about the image? What will friends say? And what might your parents say?