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Chhedega Toh Chhodenge Nahi

This isn’t a vain threat by a nondescript actress in a movie, but a campaign launched by the students of SIES College of Science, Arts and Commerce as a part of their final year project in the advertising course in BMM. It is a rebel campaign against eve-teasing, which aims to raise awareness about the problem. Be it buses, or trains, or even roads, women generally find themselves victimised everywhere.

The students have tied up with Rotaract Club of Mumbai (Mulund South), mainly due to the youth connect. The campaign kicked off on 25 August in the college quadrangle, with a street play organised by the students. There is already a community on major social networking sites and it will be put to good use (for a change) with discussions and opinion polls.

The street plays will also be held in major colleges in Mumbai. The main motto of the campaign is to stop eve-teasing and also to make women understand that sitting quietly and bowing down isn’t an option. Some other plans include print ads on all major public transport systems and college campuses.

-Saurabh D

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