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ETC

Ultra Portables

Once cellphones and media devices went ‘nano’ all that was left to shrink was the bulky laptop. While 2008 saw the rise of version one of ultra-portables, 2009 will see the far improved, far slicker version two of these devices. So stop lugging that three kilo IBM (with Lotus Notes) around and check out one of these new babies. * ...

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JAM’s Techcast ’09

The New Year brings with it broken resolutions, 365 more reasons to find a new girlfriend/boyfriend and a whole bunch of tech goodness. From mobile phones, to music players to games, there’s a plethora of gadgets and technology to immerse yourself in. But what’s the stuff that’s really worth your time and not just another USB fan that you blew ...

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EYE SPY

1. Maybelline Waterproof Liquid Eyeliner Liquid eyeliners are a little challenging to use. Ensure that you don’t blink your eyes after you apply a coat of liquid eyeliner on the top rim of your eyelid. Liquid eyeliners can get a little messy to use, if you don’t have enough patience for the liquid to dry and settle well on your ...

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The New Bollywood Brawn

To start off with tell us a little bit about your new film 42 Kms? Gautam: It’s a film of high voltage drama. It’s about a couple who go through hardships in their marriage. The root cause of it is marital boredom. She finds out that the man is cheating on her by having an extra marital affair and she ...

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HDFC

Another in a line of really bad advertising featuring a cute kid and HDFC Standard Life. Kid loses his ‘remote control waali gaadi’ and some weirdo guest uncle in the house offers to get him a new one. If it was me at that age, I’d have accepted a remote control anything from anybody. But HDFC kids are super smart ...

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Ad Mad

Hero Honda – Dhak Dhak In Hero Honda’s silver jubilee commercial we find Priyanka Chopra and Hrithik Roshan hop skip and dance to the song ‘Dhak Dhak… Hero Honda’ for around three minutes. This is one of the most expensive ads shot in recent times. The ad doesn’t make any sense; it looks and feels like a Bollywood song. Hrithik ...

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9 Cloud

The task for Cloud 9 was simple. It was a tiring issue day; about 4:30pm with all the ups and downs of articles to coerce writers to write, pages to edit and Maggi to order from the inconsistent canteen. I needed a boost of energy – something to revitalise my tiring body and energise my brain cells for the remainder ...

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Bournville

Cadbury’s chocolate just made life a little brighter for chocoholics. Bournville, the dark chocolate slab, has been revamped and given a few new yum flavors – Rich Cocoa, Raisin and Nut, Almond and Hazelnut. The chocolate has a lovely bittersweet taste which hits your tongue; the strong cocoa is mixed very well with the sweet chocolate and leaves you wanting ...

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Ad Mad – Hero Honda CBZ Xtreme

For their 25th anniversary, the CBZ Xtreme gets a few cosmetic upgrades and an ad treatment in which a Ducati Streetfighter wouldn’t have looked out of place.’Live off the edge’ says the ad wherein the bike jumps off a cliff, cuts across through a tirade of angry honeybees and other such things which could only be created on a computer. ...

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