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ETC

Chhedega Toh Chhodenge Nahi

This isn’t a vain threat by a nondescript actress in a movie, but a campaign launched by the students of SIES College of Science, Arts and Commerce as a part of their final year project in the advertising course in BMM. It is a rebel campaign against eve-teasing, which aims to raise awareness about the problem. Be it buses, or ...

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Teen quest

Dr Rajan Bhonsle is an eminent sexologist and Hon. Professor and Head of the Department of Sexual Medicine at KEM Hospital and Seth GS Medical College, Mumbai. He is here to help our fellow JAMmers with their queries. Masturbation I teach in a junior college. My students often ask me questions related to masturbation. I always fumble with their questions. ...

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One for the road

Have you ever dreamed of doing a Motorcycle Diaries à la Che Guevara? Meet the Roadrockers, a group of bike freaks from Mumbai, who have gone where no man has gone before. OK, I am kidding. We talk to Roadrocker Sagar Chavan about bikes and life beyond the road. What is Roadrockers about? We are a group of 12 biking ...

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2 States

The story of my marriage by Chetan Bhagat Before I get into the intricacies, you have to realise that Chetan Bhagat is an astute businessmen in the garb of an author. He might be creatively not-so-great, but he is a genius with the masses. And it works for him. Read on and you will know why I say this. The ...

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Treading a different path

Some people follow the road most taken and some people make their own roads. Prateek Prasad is one of them. 1. Tell us about yourself. Ans: I am 24 and have graduated in mechanical engineering from IIT Guwahati in 2007. Following this I joined PricewaterhouseCoopers (PwC), Gurgaon as an ERP (Enterprise Resource Planning) Consultant with the Performance Improvement Strategic Business ...

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Operation Thunderstorm Review

JAM reviews the latest FPS sensation to arrive on the Indian gaming scene The first thing that makes Operation Thunderstorm stand out in the crowd amongst all the other next-gen games like ‘Crysis’, ‘Bioshock’ etc is the usage of the Jupiter Ex engine which was used to make F.E.A.R. That itself lends some credibility to the game and sets the ...

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Zoo Zoo

They are innovative and cute so much so that they have become the most watched videos on You tube with more than 50000 fans on Facebook. They are the Zoo Zoos, the lovable egghead humanoids. Zoo Zoo commercials have taken the Indian television by storm. Despite being fairly simple, with their white overalls, fat bellies and disproportional bodies, they avoid ...

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Maruti Swift Desire

Whatever happened to the days when children were taught to love and respect all mankind equally, irrespective of their beauty or status? Instead of encouraging children to stand out as individuals and not give in to peer pressure, this advertisement does exactly the opposite! It tells us to think highly of someone only if they own a certain car- a ...

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Sightseeing

Ah, despite my best laid plans of not getting touristy, it happened otherwise. Divine intervention extended my stay in Shillong by a day. Gauhati airport was hit by a dust storm which reduced visibility to such a low that planes did not take off for almost 48 hours.. Not that I was complaining. I set off for Cherrapunji – the ...

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Memorable encounters

A taxi driver with an MA in Political Science. He also runs a hatchery – this is just his spare time job. He related the story of how a friend landed in Mumbai and was robbed off everything but the shirt on his back, that very day. “I told him it’s not Shillong… things are different in India.” Which begs ...

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