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Art Direction

– Gyaan by an Art Director Sanover Srivastav Age 27, Art Director, GreyWorldWide, Mumbai. What is art in advertising? Conceptually, art in advertising is to make a beautiful painting on a given canvas, with a pre-assigned palette that encourages the viewers to empty their pockets. What are the skills needed to be in art? – Sense of aesthetics…conventional or warped… ...

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Why Advertising?

– Rashmi Bansal tells you what to expect, if you join the industry. Advertising is all around us. And it’s a career option that fascinates many, and for diverse reasons. The most common one being, I’m the kind who is ‘full of ideas’ and every time I switch on the telly I feel, “Hey, I can make better ads than ...

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